• When Psychology meets Economics – The Art of Nudging

When Psychology meets Economics – The Art of Nudging

Thomas Post, Assistant Professor of Finance

A half-full glass and a half-empty one are equally full, right? No! Nudging is applying psychological tricks to steer economic behaviors. Nudges are cheap, powerful, and widely applied by businesses and governments without you even noticing. Nudging is beautifully simple – but is it ethical as well?

agenda

Fri 6 September 21:00-21:30h
Lecture Hall 2, 1.009
Location 4: Zwingelput 4